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That we have never noticed prior to because of the item mens oakley sunglasses that was created. MICHAEL EDWARDS: Store area on the Pitt Street Shopping mall expenses an average oakley sunglasses outlet of $10,000 per square metre a yr a rise of more than 33 per cent. It tends to make it the fourth most expensive place in the world. Rents in Bourke Road in Melboue are also up eleven for each cent as are these in the Rundle Shopping mall in Adelaide by 25 for each cent. Rents are down in components of Brisbane but Cushman and Wakefield says other people component of the city are booming. But what pressure is this placing on merchants? David Woolford says the market can sustain the increases. DAVID WOOLFORD: Quantity 1, yes they are sustainable with these greater, these big global brands simply because it is not just about the buying. It is their existence and their marketing of their brand name. But as a result the individuals, the lesser teams merely will not be able to afford to be in those places as the rents generate up. And that will produce marketplaces in secondary areas like George Road off centre in Sydney and no question other metropolitan areas there is a similar trend and produce more buying in the cheap oakley sunglasses lesser places for these brands. MICHAEL EDWARDS: The retailers on their own are not so certain about this. Margy Osmond is head of the Australian National Retailers Association, the peak physique for large merchants. MARGY OSMOND: Effectively I suppose Australia is blessed with some truly tremendous shopping strips now. And clearly you can see that from their costing construction when mirrored towards other world cities. Of the centre of Sydney now with the opening of the new Westfield centre, it's a fairly glamorous place to shop. MICHAEL EDWARDS: Margy Osmond states the high rents are hurting business proprietors. MARGY OSMOND: Look there's womens oakley sunglasses no doubt that Australian retailers bear a entire range of additional costs that retailers in other components of the globe aren't facing. And not the least of those are you know staffing expenses. But definitely rental is a large element of the overheads for merchants and even the Productiveness Commission has highlighted that one as an issue that needs some examination. MICHAEL EDWARDS: Smaller merchants are also worried. Russell Zimmerma